Graphic designing is another area that businesses have opted to outsource in a bid to reduce expenses and get access to talent from across the world. India is well recognized for its large database of talented designers and has emerged as a preferred global outsourcing hub for design services. However, for these collaborations to work, it is mandatory that quality is kept under check at all times.
In this article, we will highlight factors that would help one to get the best results for their money when outsourcing graphic design work to India
CHOOSE THE RIGHT DESIGNER
The first step towards establishing quality control is choosing the right designer or the right agency. When you are looking for a graphic designer in India, it is imperative that you take your time to go through the portfolio. Search for references of such work as branding, digital ads, or website design that is as close to your project as possible. Portfolio is a good indicator of the designer’s style, creativity and his or her experience in the field.
At Citadel Coworkers, we have specialized in offering business solutions of human capital in India. If you are searching for an individual freelancer or a team that provides graphic outsourcing services, we assist you to find the suitable designers.
ESTABLISH BOUNDARIES AND RULES OF BEHAVIOR
Communication is also important when dealing with the remote designers. Once you hire an expert graphic designer in India, determine the following from him or her at the onset. Identify the extent of the project, time constraints and particular branding colors, typefaces, and positioning.
This way, the designer will be in a position to understand your brand and what you want to achieve in the long run. This document should include:
- Project goals and objectives.
- Target audience.
- Those design elements and styles that you wish to incorporate in your design.
- Formats and resolution needed for files.
When giving instructions it is important to ensure that there is no confusion that may lead to compromise of the quality of the final work.
ESTABLISH REGULAR COMMUNICATION
In cases where work is outsourced to a different country, especially one on a different time zone, communication should be frequent. Make follow-up meetings to review the work completed and provide recommendations. A designer can be outsourced, and you can use apps such as Slack, Zoom, or Trello to ensure proper communication is conducted.
Feedback loop helps to make sure that if there was any change or improvement done, it is corrected as soon as possible. It also keeps a project on schedule and enables one to change the design course where necessary. This process is important especially where one is contracting with graphic outsourcing services to ensure that quality is kept high throughout the project.
REQUEST AND REVIEW MOCKUPS
Another aspect of quality control is to check the designer’s work on a daily basis. Request for sketches or proposals at certain intervals of the project. This enables you to review the design, give your input and request for changes if you do not like the design before the final design is done. It is important that you should provide feedback that should be constructive in nature and should include what is good and what is bad.
If you hire a graphic designer in India from Citadel Coworkers, we make sure that you get updates on the ongoing design work.
YOU SHOULD ALSO DO A FINAL REVIEW AND QUALITY CHECK
It is important to go through a review before accepting the final design of a building. Ensure that there is a uniformity of the brand elements used, correct spelling, and punctuation of the text, and the aesthetics of the images used. Make sure that the design is consistent with your requirements and optimized for the platform it is going to be used in, be it website, social media or print.
Also, make sure that the last files are the correct format and resolution that you need to submit. This last verification guarantees that all the aspects are refined and professional before the project is marked as finished.
CONCLUSION
When outsourcing graphic design work to India, quality of the work done is very important in order to produce the desired output. This means that when you have selected the right designer, you should set your expectations, communicate effectively, and check the work done often to guarantee quality. At Citadel Coworkers, we ease businesses through this process by linking them with designers who are dedicated to producing quality work.
