Not knowing the latest trends related to SEO and positioning in Google is no excuse for not working on optimizing your website or blog. Because you sure want to appear in the search engines, and the best results, right?
There are good practices accessible to all that can help you considerably improve this aspect, and understand a little better how to position your website or blog on Google. Let’s see some fundamental principles and aspects with help from comradeweb.com.
The Importance of Positioning In Google
Obtaining a greater amount of organic traffic is the priority of companies and professionals who have already realized the value of having good positioning in Google.
Investing in it can bring you as many benefits as keeping an advertising campaign active throughout the year, with the great difference it makes in terms of costs.
Although we are going to focus in this article on giving you a series of tips on how to position your site in Google, you should not forget that all of them can be complemented with other actions to get more traffic and, therefore, more conversions. For example:
- Define conversion funnels with evergreen content.
- Design automated email marketing campaigns.
- Invest in online advertising (Facebook Ads) and SEM.
- Frequently nourish social networks with very good content.
Of course, these types of actions always have a cost. It would help if you analyzed which ones are profitable for your brand and focus all your efforts on them.
Essential Tips to Rank Better On Google
Strange will be the case where it is considered that getting a better position in Google is not profitable. Take note of the following tips so as not to be left behind:
Have a Blog
Having a blog is essential to achieve and maintain that good positioning in Google that we all crave over time. Offering, more or less continuously, new, current content that is of interest to the public, will be the key.
Also, creating a blog for your brand or company has more additional advantages:
It Is Important For Google:
The search engine tends to take more into account the content that comes from a blog since it considers that this platform is always linked to the generation of interesting content for users.
It is the perfect complement to your content plan: Not to encourage you to create a blog, and we are underestimating the importance of offering content in other formats through social networks and other channels. As we have seen above, all these strategies can benefit from each other, in terms of traffic, relevance and positioning in Google.
Optimize Titles for SEO
As we saw in the previous point, describing exactly what the user is going to see when clicking is key; a coherent and concise snippet will be working to improve the SEO of your website or blog. Also, the holder must:
- Occupy no more than 70 characters (and its meta-description around 160).
- Attend to users’ search intent with a logical phrase.
- Include some keyword.
- Be different from the headline used in H1 on the page.
This is perhaps the most critical point of all for most companies, businesses or brands struggling to figure out how to rank their site on Google.
Why not try to recycle the content that you have already published, and that you know are well accepted? Give them a spin, change the format, add new data, and update the date.