The car wrecking business includes carefully dismantling broken wrecked or decommissioned vehicles. Auto wreckers identify and recover usable parts from the pile, and they sell such scraps or retain for further usage. Scrap metal companies buy unusable metal parts and recycle them.
However, reusable parts like exhaust systems, headlights, taillights, blinkers, mirrors, engines or engine parts, alloy wheels, etc. are cost-effective options people come looking for. Buying refurbished auto replacement parts saves buyers plenty of money on car maintenance. It can even save their car from going to the scrap heap.
An auto wrecking company needs to attract new customers and directory optimization is the best way to find them and grow your business. Google search is the common source for finding local businesses. According to a survey, 46% of total Google searches are to find local information. These local searches result in 28% of the purchase. The statistic looks extremely appealing for a business. It brings new opportunities and more prospects for sales conversion.
Directory submission is common practice that helps companies feature on different directory listings. It is an off-page SEO optimization factor that enhances backlinks and strengthens your link profile. For appropriate directory submission, businesses need to make sure that their data is displayed in proper business categories.
How do directory submissions add value to local businesses?
- Diversify the link profile of your website.
- Provide relevancy.
- Build brand credibility and reliability.
- Generate quality backlinks from top directory listings.
- Offer referral traffic via online reviews.
Directory submission types
- Paid web listing comes with a cost.
- Free web listing does not need the listing administrator’s approval.
- Reciprocal web listing needs approval from the directory’s administrator.
Local businesses are urged to submit popular listings before they get on industry or location-specific directories. For example, an auto wrecker in Australia must submit on popular directories like Google My Business, Facebook, Bing, Foursquare, etc. before they get listed on BLEEN. Bleen is a location-specific business directory. It holds a list of local companies in Australia.
How does business listing optimization work?
Correct features of your local company on directories is crucial. For example, if the address of your auto-wrecking company is incorrect means you will miss numerous opportunities of acquiring new customers. There are some factors to consider for directory optimization.
Directory citations
The citation is an online mention of your business name and contact details. It can be present on websites, apps, social channels, and business directories. Internet users find your local business via citations and it is also a crucial search engine algorithm.
The core components are business description, categories, images, videos, driving directions, operation hours, website URL, reviews, geo-coordinates, etc. Accurate citations will optimistically impact your business –
- Reputation
- Ranking
- Revenue
Therefore, these assets have high stakes, so ensure to have active citation management planned.
Local SEO
SEOs incorrectly cluster citations management into backlinking. It involves link building but the purpose differs. Busy Fox is an SEO & backlinking service that can help you understand how link building from citations helps in enhancing local rankings and earning referral traffic.
