While running an ecommerce business website, your primary aim is to increase sales, as opposed to the purpose of a “regular” website, which is to increase visibility. To boost sales, you don’t need any form of traffic, but you do need relevant traffic and, most importantly, traffic that converts.
While there are several strategies to boost your website’s traffic and numerous reasons why this is not occurring, it all begins with proper keyword research. The time you invest in keyword research for your ecommerce website (particularly in the beginning) will pay off eventually in the form of traffic and conversions.
Let’s look at how you may figure out which keywords have a business aim and are simpler to target in reality.
Amazon is the leading ecommerce business, and several studies have proven that consumers who want to buy something begin their search with Amazon. So, since this is what others are doing, you can follow this example and begin your keyword research with Amazon.
Start typing a keyword that defines your items into Amazon. Amazon’s suggestion will quickly provide you with a summary of what others are looking for in relation to your term. This is the simplest way of finding popular keywords for your products.
2: Use Google Search
Now that you have a broader understanding of what people are searching for on Amazon, it’s time to take a look into Google, and the ideal place to begin your relevant keywords research is at Google.com.
As soon as you begin typing, Google will provide suggestions on how to complete your search question. Get to the bottom of the page and look at the ‘related searches’ area. This section might contain some fresh keywords linked to your items.
3: Make use of your preferred keyword tool
It’s time to use the power of a keyword tool now that we’ve acquired sufficient keywords from Amazon and Google. A decent keyword tool will provide us with a better understanding of the search volume for each keyword and assist us in determining how to optimize our product pages.
There are a number of keyword research tools available on the market. Some of these research tools are paid, while some are free. Consult with an ecommerce SEO agency to find the best tool for your keyword research.
4: Use Google’s Keyword Tool.
I understand that not everyone undertakes paid subscription for a keyword tool. Good tools are not cheap, and this deters people from using them. However, there is a free solution available, and it is none other than the Google Keyword Tool.
What you really should know about the Google keyword tool is that, while it is free, it will only offer you ranges of search volumes rather than exact predictions if you do not have an active campaign going. To get the most of the Google keyword tool, it is advisable to first create an Ad words campaign and then go ahead with your keyword research.
5: Take Your Competitor’s Keywords and Use Them Yourself
Another method for determining which keywords are effective for your business niche is to copy your competitors’ keywords. Check for the keywords a competitor’s site is ranking for.
If you want to optimize your opportunity of ranking for the same keywords, discover a technique to naturally mention those keywords in the page’s content.
6: Visit Wikipedia to learn more.
Wikipedia offers extensive pages on virtually every topic you can think of, and the pieces are good since they organize the material in a structured fashion. You may utilize Wikipedia articles to locate similar keywords for your products as well as get a solid concept of how to manage the structure of your business.
Keyword research is the most basic and most critical part of running a successful ecommerce business website. With these six steps we have shared the most efficient way of finding appropriate keywords for your website.