The lack of expertise in search engine optimization often hinders the business opportunities and growth of many traditional local Hong Kong companies. The short in SEO expertise is commonly found in the strategy setup and the project operations of SEO projects. But fortunately it is never to late to approach an experienced SEO expert in Hong Kong who would most probably be able to identify the growth opportunities ahead, draft a plan, and arrange the required resources to initiate the SEO project. In the process, the SEO expert can act as a coaching or consulting role.
A SEO project is often very overwhelming for many HK businesses. It needs a plan, but a plan alone cannot take the business forward. The work that is required to be implemented for your company website in terms of search engine optimization is complicated. Besides in the actual project operations, there is a lot of data that the SEO specialists need to go through before they can make decisions to figure out the details. There are also those tools that would come with for the actual operations. A SEO project needs to be systematically broken down into many parts or tasks. The tasks need to be distributed to a few experienced parties for implementation (whether they are locally in Hong Kong or are remote freelancers). The consultant role of expert role needs to gather all the finished parts.
Often people would believe a web analytics tool such as Google Analytics is required when they are to take their traditional businesses online. The terms like internet marketing, social media marketing, SEO, paid search, etc keep coming into their minds. It is true. But at the same time you need to understand what Google Analytics as a tool can bring to your business. When your major web entity is your company website, and you are implementing digital marketing in content marketing, social media marketing, SEO, paid search, and a few more channels, then you should embrace using Google Analytics as a default web analytics tool for your website. If you know how to read the Google Analytics reports, it is a tool that will provide you with many actionable and important data about website visitors, traffic, and more.
When you think Google Analytics is an important tool, then Google Search Console (formerly Webmaster Tools) is the default prerequisite SEO tool for webmasters, SEO professionals, etc to work well with their projects. This Google tool is more than a webmaster. It is more focus on search, data and optimization. One of useful reports is the link data. Keeping an eye on the backlink data is important because that provides you the insights for the defensive actions that you can take for the health of your website’s SEO. You can find out whether your site has been hit with a manual penalty alongside with a large amount of spam links. When your site gets these, you should not ignore, and must get the opinions of your SEO consultant/specialist before taking the right actions. The Search Console tool is indispensable in this respect.