Step up your YouTube game!

It should not come as an understatement when we say that YouTube has become the largest source of content consumption. Your friends dare you to type something on the search bar on YouTube and there is almost a 99.99% chance that it will result in a positive search. People are using YouTube for almost everything which even includes getting mp3 formats of songs using the YouTube to mp3 converter. In such a time what does a budding content creator do? Just pushing out videos and posting them on YouTube will most probably not help anyone’s cause. Hence, this article will focus on some of the do’s and don’ts of making videos for YouTube. Furthermore, it can be said that this past year with the amount of free time that people have ended up with, videos watched has seen a major spike. The pandemic has brought in viewers and creators to YouTube like moths to a flame. Hence there cannot be a better time to up someone’s YouTube game. So we shall be looking at some advice given by YouTuber Franklin Seeber and YouTube licensing specialist Wanner Aarts as they explain the world of video creation.

Having a proper channel

One of the most common mistakes committed by YouTubers is not setting up the channel properly. Populating the ‘About’ tab so that first-time viewers know what you are about, categorizing and grouping videos on the ‘Home’ tab to make it easier for viewers to find what they are looking for quickly are some of the ways to organize a channel appropriately.

“Finding my popular uploads in one place is important for my viewers not only for engagement but also for new viewers to find similar content in one go,” says Seeber, who is the face behind the RAWWFishing channel with over 2.5 million subscribers.

Furthermore, Aarts adds that, “Understanding YouTube’s complex copyrighting policies has taken me years, and my first advice is always to simplify and organize content, to avoid any bumps along your content journey.”

For better reach

Knowing your target audience is half the battle won. But creating and packaging your content in a way that appeals to them is a whole new game. Understanding your niche and creating content accordingly is a given, but many YouTubers do not realize that packaging is crucial to attract and sustain viewers. “Every time you create a video, you need to put yourself in the shoes of a viewer looking for the type of content you offer and tailor your video accordingly,” says Seeber.

Aarts says, “The title of your video, the thumbnail used, even the description in the video itself—everything adds up to how well your target audience reacts to your content,”

 Making Better Content

This should be a natural, but a fact that several newbie YouTubers forget in the course of their YouTube journeys. Attention to detail is a trait that will set you apart from other YouTubers creating similar content. Basic factors such as audio quality, video duration, and editing are significant. But things such as whether or not your content is engaging, is it answering important questions, is it easy to follow, do you include closed captions are the questions that need answering every time you create a video.