Digital Marketing

The Surprising Advantages of Digital Access

The most obvious benefit of digital accessibility is that it allows persons with disabilities to access a website’s information, commodities, and services. However, the advantages of digital accessibility go beyond helping persons with impairments. Some of these benefits may surprise you.

Knowing the benefits of digital accessibility for your organization, employees, and consumers will not only benefit your company but will also help you learn more about the world and how you can improve it. Contact the QualityLogic team for assistance with your content.

They think that accessibility is a human right and seek to ensure that all businesses follow such criteria in the future. When you work with them, they will examine your website to discover what is missing so that they can collaborate with you to design a game plan. Their staff will work with your personnel to guide and train you all in the appropriate path.

As you read, you will see all the fantastic reasons why you should obtain their assistance, even if you only want to start by using their beginning kit.

Preventing Potential Problems and Discrimination

As the internet and other digital technologies grow increasingly prevalent in everyday life, it’s simple to argue that persons with disabilities have the right to utilize them. People with disabilities, according to the Americans with Disabilities Act, should have equal access to public services and “places of public accommodation,” such as restaurants, movie theaters, and schools (ADA).

Despite the fact that the ADA does not address digital accessibility directly, the statute is ambiguous enough that it is usually thought to extend to the digital realm. The US Department of Justice has determined that the Americans with Disabilities Act (ADA) may have been violated in a number of court proceedings involving difficult-to-use websites.

To avoid discrimination accusations and litigation, businesses should implement Web Content Accessibility Guidelines and other digital accessibility standards (WCAG). They may also receive a letter saying that their website was examined and reasonable improvements were made to make it accessible to individuals with disabilities.

Your Company’s Name and Products Should Be Well-Known

Difficulties with hearing, seeing, moving, and thinking are just a few of the various sorts of impairments. One in every four American adults is handicapped, according to the Centers for Disease Control and Prevention (CDC).

Making your website more user-friendly is a sound business decision. Even though it is difficult to create a website that everyone can use, a few simple tweaks can make it much easier for individuals with impairments to utilize your site. Additionally, accessibility features like transcripts and closed captions, mobile device compatibility, and a clean, straightforward design will benefit all users, not just those with impairments.

If People Can Access Your Company Online, Their Perceptions of It May Improve

Digital accessibility benefits people with disabilities, those who support them, and others who care about them. Advocating for digital accessibility might benefit your company’s brand image. People with disabilities are more likely to inform their relatives, friends, and social media connections about a pleasant experience they had with your firm.

One strategy to garner great coverage for your website is to create an accessibility statement. This paper explains your commitment to digital accessibility and the efforts you’ve made to guarantee that people with disabilities can use your site, such as conforming to WCAG standards.

Search Engine Optimization (SEO) Improves

An accessible website makes it easier for consumers to use and improves its SEO, making it easier for people to locate.

SEO works to improve the number of visits to your website by improving its ranking in search engines like Google. Despite the fact that Google’s ranking algorithm is never completely released, practically all digital marketers agree on basic SEO recommended practices.

Most of the time, SEO goals and digital accessibility goals are in harmony. Websites that are simpler to use and have cleaner interfaces can help disabled users and reduce the number of persons who abandon the site.

Consider how both SEO and digital accessibility need you to provide closed captions and transcripts for your content. According to digital accessibility standards such as WCAG, text versions of the video and audio recordings must be made available to everyone, including individuals with impairments.

Because Google and other search engines are primarily interested in text, they will not be able to search through the speech in your video and audio recordings. Closed captions and transcripts help SEO because they include language that Google and other search engines can comprehend and index. This facilitates the discovery of relevant material on your website.

Simplifies Items

Usability and digital access are inextricably linked, just as SEO and digital access are. Accessibility is all about making things, locations, and services more accessible to individuals with disabilities. As a result, accessibility is associated with or overlaps with the notion of usability, which is concerned with making a product or service easier to use and more beneficial to the user.

To be useful and navigable, websites, for example, must comply with digital accessibility standards such as WCAG. If your website is straightforward to use with a keyboard, more people will visit it. If this criterion is satisfied, it signifies that your website’s navigational parts are ordered so that all users can quickly discover what they’re searching for.

Your website will be simpler to use in general if you incorporate more digital accessibility tips. By employing alternative text for photos and other components of a website, those with sluggish Internet connections may view the content before it is entirely loaded. Everyone, especially people with cognitive difficulties or who use English as a second language, can benefit from a dictionary of acronyms, rare phrases, and technical terminology.

Enhances Code Reliability

Writing better code will assist your website in a variety of ways, including improved user experience, bug reduction, and faster site loading. This will boost your SEO ranking as well. Investing in accessibility is thus an investment in your company’s and code base’s future.

This might be the terrifying portion, especially if your IT department is small or you are the IT department. It is important to contact a digital accessibility team, such as QualityLogic, in this scenario. We can help you continue or start your path toward full accessibility. Whatever you require, we are here to help.


One of the most widespread misunderstandings regarding digital accessibility is that it primarily assists those who are impaired. As we highlighted in this piece, digital accessibility may assist you in gaining more consumers, improving how people perceive your organization, climbing search engine ranks, and making your website easier to use. All of these are substantial commercial benefits that also help with website discovery.

Many of the steps you may take to make your website more accessible assist users who are not impaired. You must be able to use digital technologies. QualityLogic can provide all of these tools and more. Click here to discover their digital accessibility procedure so you may feel more confident in hiring them. Watch your brand and clients increase quickly.