A review is an assessment or provision of an opinion about something like a product, services, a book, music, a movie, etc. with an aim to institute change if need be usually in written form.
A review platform is a site that provides customers with a profile on which to add on reviews and feedback to a company or organization website, page, or a media platform. It offers this in terms of comment space features whereby a customer can write their feedback, star rating features, review photos features, and scale based ratings, e.g., 1 to 5.
Growth of the digital market
The digital market keeps on expanding unexpectedly, and competition has become stiff hence the need for organizations and companies to engage with their consumers and maintain a positive relationship with them besides the need for the provision of quality services to them.
As a result, companies are investing in review platforms to enable them to engage with their potential customers to grow their businesses and brands.
The internet has changed the contemporary society whereby, unlike in the past where companies depended on word of mouth marketing for products, today people take to the internet to look for reviews regarding products and services.
Today, reviews are published online on trusted review platforms for everyone to read. Review platforms have gained trust from consumers, and they consider them as trusted sources of information in regards to products and services.
Many platforms are also upgrading their technology to provide the best services for enhancing customers’ online reviews experiences.
While reviews were limited to products, today they are widely used in rating services and brands. You are asked to rate doctors, lawyers, teachers, political leaders, etc.
HOW CAN YOU MAKE REVIEWS GROW YOUR BUSINESS?
Choice of review platform
Provide your customer with a quality review platform that enables them to exercise open-mindedness. Look for a platform that allows the customer to expressively give their feedback, which will help you refine your services to them.
Give your customers the freedom to do more than select stars, describe their experiences in using the product, compare them to other brands, what to change, what to improve, and so forth. This will guide you in instituting changes for the betterment of your products and services.
Number of reviews
The more the number of reviews, the better. Choose a review platform that offers space for more and more reviews. With more reviews, your business or company rank on the search engine goes higher; therefore, it helps in marketing your products.
You can generate more reviews by offering your customers quality purchasing experiences that are worth comments. Provide them with incentives too, e.g., discounts and free deliveries, and ask them for feedback through email, Twitter, Facebook, and other social media platforms.
Checking and sorting reviews
Develop a suitable technique for sorting out your reviews. You may decide to check only the recent reviews and ignore the older ones but miss out on essential details.
Go through all the reviews and be responsive to your customers.
Embrace negative reviews
Turn negative reviews into positive ones by responding endearingly and constructively. Listen to your customer dissatisfaction and promise and work towards improving your services to them to avoid such inconveniences in the future.
Moreover, customers can be a bit skeptical if only positive reviews appear on your page; therefore, it is best to leave some of the negative reviews on but with helpful feedback. This enhances the originality and legitimacy of your product or services.
Respond to positive reviews
Appreciate your customer’s feedback and let them know how you feel about them trusting in you and giving you the opportunity to serve them.
As the digital market continues expanding, review platforms have proven to be most helpful to consumers, especially in economic situations where they are faced with a variety of businesses and service providers. Reviews help them in making the right purchases and decisions. It also helps companies generate feedback on the quality of services they offer, opening new opportunities to enhance customer satisfaction and grow businesses.
